Jack in the Box Ad: Annoying

http://www.jackinthebox.com/pitasnacks/

If you've seen this ad on TV you know what I'm talking about. If not, then don't click on this link - seriously.

The cry of a baby/child causes some kind of powerful reaction in the human mind. We find it particularly harsh as a species so that we are driven to act to care for a child in trouble. This is one of the reasons we all hate playing Yoshi's Island 2 for SNES - whenever you lost baby Mario the cry was so intense that you frantically tried to get back to him. The process was so frequent and annoying that you eventually stopped playing out of dread of it happening again.

If an adult imitates this act, it does cause the same reaction to some extent. It is also very agitating, and no doubt will hurt their ad campaign.

New Microsoft Ad: Actually Cool

The new Microsoft Ad "I'm a PC" is actually pretty cool. I use Macs at home, and the commercial isn't going to change my mind, but it was great. It stays on-message for Microsoft's new campaign (which I enjoy), and I really like the background music.